Industry Awareness for Procter and Gamble - myassignmenthelp

Question: Discuss about theIndustry Awareness for Procter and Gamble. Answer: Introduction Industry awareness is a new discipline, which teaches people, who are interested in the art of management about the effects of social, financial and societal influence on the corporate and business style of a company (Carroll Buchholtz, 2014). Procter and Gamble, Singapore is the chosen industry for this industry awareness report. Procter and Gamble, Singapore has been founded in the year 1987 under the assistance of its American parent company. From then on, the journey of Procter and Gamble, Singapore has been marked with exceptional finesse and profitability. This is because in the recent business surveys, Procter and Gamble, Singapore have shown remarkable progress in the product sales ratio. An Overview of Procter and Gamble, Singapore:- Procter and Gamble, Singapore manages the operational activities of the region of Asia-Pacific from the city of Singapore. Procter and Gamble, Singapore has been so successful in its business arena, that it has been further delegated with the additional prestige of being the intercontinental headquarters of the original Procter and Gamble Companys many new innovative brands. Procter and Gamble, Singapore are reported to contribute massively to the sales quality of the original Procter and Gamble Company by selling twenty to thirty billion dollar brands successfully (Barel, Paye Maibach, 2014). Apart from this, Procter and Gamble, Singapore serve a whopping five to six billion of customers in the Asia-Pacific region alone. Therefore, it can be clearly assumed that the study of Procter and Gamble would certainly make a brilliant industrial awareness report Purpose, Mission and Vision of Procter and Gamble, Singapore:- The purpose and mission of Procter and Gamble, Singapore is to supply good quality products and services at economical prices to their loyal customers for time immemorial. Resultantly, this will lead to the satisfaction of the consumers (Chernev Blair, 2015). The optimum satisfaction level of the customers will induce the customers to contribute to the amplification of the efficiency, profitability ratio and the goodwill of the Procter and Gamble, Singapore. Procter and Gamble, Singapore wants to improve the lifestyle of all the people around the world in the most efficient and elegant way (Dermol, 2012). Ultimately, the mission of Procter and Gamble, Singapore is to reach to the upper echelons of becoming the topmost renowned consumer goods organization, all over the world. The Newly Launched Products of Procter and Gamble, Singapore:- Procter and Gamble, Singapore has always surprised its customers and its competitors, by launching new eye-catching products and services. Recently, Procter and Gamble have launched many new products such as- Tide Pods. Tide Pods is an innovative product launched by Procter and Gamble, Singapore. Tide Pods helps in the quantification and wrapping of laundry cleanser. Gillette Fusion. Gillette Fusion is an extra blade razor, which has made the early morning job of millions of men much easier. Pampers Swaddlers. Pamper Swaddlers is the third newest product launched by Procter and Gamble, Singapore. Other products are Bounty, Lenor, Olay eyes, Luvs diapers and many others. Competition of Procter and Gamble, Singapore with the other rival consumer goods industries:- In the market area, Procter and Gamble, Singapore has some strong competitors, namely Neutrogena, Amway Corporations, Maybelline and others. In the recent surveys, it is projected clearly that in the consumer satisfaction rate, market share and profitability rate, Procter and Gamble, Singapore is far ahead then the other consumer goods company in the Asia-Pacific zone of the world. The immeasurable success of Procter and Gamble, Singapore, can be attributed to many factors (Porter Heppelmann, 2014). The most important of them all is the strong network of Procter and Gamble, Singapore. Unlike the other consumer goods companies, Procter and Gamble, Singapore has its own wholesale centre, where only the sale of Procter and Gamble goods are the top priority. The marketing influence of Procter and Gamble, Singapore is unparallel. Unlike the other consumer goods companies of Neutrogena and Amway, Procter and Gamble, Singapore maintains the largest and the biggest sample provision scheme i n the market. The last but not the least the quality and the durability of the cost effective products of Procter and Gamble, Singapore have made it, the top winner, amongst the other competitors (Kirzner, 2015). The Target Group of Procter and Gamble, Singapore:- Procter and Gamble, Singapore follow a comprehensive target group market. The target group of Procter and Gamble, Singapore ranges from the young college-going students to the aged people past 50 years. The youngsters are more interested to buy the new technology driven products which can be bought from the e-catalog system, while the older segment of people are more inclined to buy traditional goods which has been in the shelves of Procter and Gamble for years. In the Asia-pacific region, the target group of 50 past people holds major importance (Riefler, Diamantopoulos Siguaw, 2012). Another important thing to be noted in the target group of Procter and Gamble, Singapore is the impact of the female buyers. The various consumer goods products of Procter and Gamble are targeted to women since women are the most loyal and sincere buyers of lotion products, shampoos, and cleansers and other skin and health care products (Biesterbos et al., 2013). Phone Conversation The Human Resource Manager of Procter and Gamble, Singapore has been chosen for the telephonic conversation. The Interviewer- What are some of the shortcomings or challenges Procter and Gamble, Singapore is facing currently? The HR Manager- Procter and Gamble has always been a consistent performer in the market. However, at present, due to some stiff competition from our competitors, Procter and Gamble needs to launch new products in the market to maintain the uniformity in the market share and the profits. The Interviewer- Mention some of the strengths or opportunities of Procter and Gamble, Singapore? The HR Manager- Delivering superior quality of personal care and hygiene products has always been the strong forte of Procter and Gamble, Singapore. Moreover, the concept of the maintenance of personal care and appearance of the people, especially of the young generation, has doubled over the years. This indeed looks promising for our company. The Interviewer- Please state the factors that will affect the consistent success of your business in the future? The HR Manager- Market Segmentation is the key to our businesss success in the future. Targeting the specific groups and selling them the right products will help to sustain our consumer satisfaction rate as well. The Interviewer- What skills do you look for when you hire fresh graduates? The HR Manager- At Procter and Gamble, Singapore, skills such as innovation, creativity, good communication skills, participative and encouraging attitude and a quick aptitude to learn are very much valued. We actively look for such skills when we look to hire fresh graduates at our company. Conclusion Conclusively, it can be said that Procter and Gamble, Singapore had made a fantastic study for this industrial awareness report. Procter and Gamble, Singapore has been a popular face of reliable personal hygiene and care products for years in the Asia-pacific region and will continue to do so with success in the upcoming future. The main driving factor of Procter and Gamble, Singapore is its ability to launch strong, competitive and innovative products and services in the market. The people employed with Procter and Gamble are an important factor in the success of Procter and Gamble, Singapore as they have been working dedicatedly and zealously to maintain the growth and prosperity of their company. References Barel, A. O., Paye, M., Maibach, H. I. (Eds.). (2014).Handbook of cosmetic science and technology. CRC Press. Biesterbos, J. W., Dudzina, T., Delmaar, C. J., Bakker, M. I., Russel, F. G., von Goetz, N., ... Roeleveld, N. (2013). Usage patterns of personal care products: important factors for exposure assessment.Food and chemical toxicology,55, 8-17. Carroll, A., Buchholtz, A. (2014).Business and society: Ethics, sustainability, and stakeholder management. Nelson Education. Chernev, A., Blair, S. (2015). Doing well by doing good: The benevolent halo of corporate social responsibility.Journal of Consumer Research,41(6), 1412-1425. Dermol, V. (2012). 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